Dixi is a very well known network of supermarkets in Russia. Also it produces the food with it's own brand - "D". We've got an order to promote this brand in 3 different ways:
- to make several videos where a famous chef would cook the meals using "D" products
- to make posters to hang near the cashier. So, people waiting in a line will not get bored but will be able to read quick and easy recipes of meals, cooked from "D" products
- to make a coulinary book of recipes where "D" products would be used
Here are the posters we've done for this project.
I worked on this project as a Project Manager - counted the budget for the video production in Russia, made the texts for the posters and developed a design with our designer.